A graphic overlay is a printed product used in the machine-user interface, incorporating features such as embossing, selective texturing, back-lighting, and transparent display windows for LCD or LED displays. Graphics Output has experience both designing new prototypes and manufacturing overlays for many different types of companies. Let us help you get the perfect overlay every time!
If you are in the RV manufacturing industry, you already know that your DANGER-WARNING-CAUTION Safety labels need to be compliant with the RVIA standards. Graphics Output knows what you need and can help you make any changes to avoid non-conformance!
If you can dream it, we can do it. Every blank window, wall, or floor is another opportunity to generate awareness and create new customers via your environmental signage. Our design and digital printing departments can make sure that your surroundings are exactly what you want them to be!
In-house design and production of cut vinyl decals of any size. A simple cosmetic decal is one of the most valuable and cost effective tools your company can use for anything from identifying part and model numbers to promoting your brand identity!
At this point in marketing, you may have already heard about search engine optimization. Whether you’re the head of a major corporation, a small business owner or just a sole proprietor, you probably have some inklings on how SEO can help you. But have you ever considered local SEO? While similar to organic SEO, local SEO has a slightly more targeted purpose, and can help improve your marketing efforts tenfold.
While organic SEO drives traffic from across the world, local SEO allows websites to promote their business online to geographically localized customers. Therefore, the greatest difference between organic SEO and local is intent. For example, let’s say you need to get the oil changed in your car. You could search “car mechanic near me,” and Google would use your location to find a technician in your area.
But, let’s say instead you try to change the oil yourself. Then your search would be more along the lines of “how to change the oil in a car.” At this point Google doesn’t really care about your location, but would search the Internet to find the most relevant and reputable websites with information to answer your question. So while organic SEO certainly does matter and makes a difference in online marketing, local SEO tends to have a higher impact in improving your marketing efforts. How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.
1. Claim your Google My Business page.
According to Business 2 Community, 87% of smartphone owners use Google to search at least once a day. A whopping 46% of these searches are local. From that point, 50% of users who conducted a local search via smartphone, and 34% of those who searched on a computer or tablet, visited a location within one day. Luckily, Google has made it pretty easy to ensure you’re one of the first to pop up in a local searches—by claiming your Google My Business page.
Creating or claiming your Google My Business page allows Google to easily access your business’s information and display it on local search results. It’s as simple as searching “Google My Business” and then editing or updating your listing. This way, when potential clients search information related to your business, your website and information will pop up immediately.
2. Be consistent in NAP citations.
What exactly does NAP stand for? Name, address, phone number. Making sure your NAP citations are exactly the same throughout all of your profiles online allows consumers to quickly and easily access accurate information about your business. NAP information may be found through your website, social media profiles or directing listings like Yelp. Tracking these listings down, claiming them and making sure they’re accurate lets Google link a business across these various platforms, and gives the website higher rankings in search engine results.
3. Focus on reviews.
According to Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations. And since 76% of local searches result in a phone call, this is a pretty big deal. Oftentimes, Google uses online reviews as a ranking factor in displaying local search results. Businesses with more or better reviews, get better rankings on search pages. To improve your local SEO strategy, focus on soliciting more reviews from customers, and engage in review-building tactics through online sources.
Local SEO matters for businesses online because it allows them to rank higher in search engine listings and engage with consumers even faster. Try out some of these steps today to improve your search engine rank and grow your business.
Graphics Output provides advanced industrial and commercial graphics alongside supply chain solutions for the manufacturing, construction, transportation, agriculture, petroleum, electronics, health care, and marine industries. Our specialties include engineering of durable grade product markings and overlays, graphic applications for harsh environments, and fulfillment of production assembly needs as a Tier One supplier. Being a “Tier One” supplier, OEM customers can be sure our products will deliver a high level of satisfaction, along with an appreciation for the overall value received for the price of the product.
With our production capabilities and experience we can eliminate your supply chain risks. Our advanced support programs and project management systems allow for total in-house engineering that includes concept, design, and functioning prototypes. Our full-time sales staff can partner with you from start to finish, working with you to meet both deadlines and budget. And Graphics Output has a low operational cost profile, which gives us the luxury of maintaining an agile manufacturing capability. This translates into true flexibility, and VALUE for you.
Our strength is service to our customers, from responsive, quick turn-around to solution-oriented technical expertise with a proven track record. Our staff understands industrial grade decals and overlays, and the materials needed to produce them. WE. GET. GRAPHICS. Talk to our experienced sales staff and see what Graphics Output can do for your next project, and let us put our experience to work for you!
Graphics Output - Innovative solutions to bring your creativity to life!