A graphic overlay is a printed product used in the machine-user interface, incorporating features such as embossing, selective texturing, back-lighting, and transparent display windows for LCD or LED displays. Graphics Output has experience both designing new prototypes and manufacturing overlays for many different types of companies. Let us help you get the perfect overlay every time!
If you are in the RV manufacturing industry, you already know that your DANGER-WARNING-CAUTION Safety labels need to be compliant with the RVIA standards. Graphics Output knows what you need and can help you make any changes to avoid non-conformance!
If you can dream it, we can do it. Every blank window, wall, or floor is another opportunity to generate awareness and create new customers via your environmental signage. Our design and digital printing departments can make sure that your surroundings are exactly what you want them to be!
In-house design and production of cut vinyl decals of any size. A simple cosmetic decal is one of the most valuable and cost effective tools your company can use for anything from identifying part and model numbers to promoting your brand identity!
When it comes to marketing, you’re constantly trying to market yourself, your business or your products and services to potential clients and partners. So, your marketing strategy reflects those goals. But have you taken the steps to integrate social media marketing into your strategy?
With technology, social media usage has also only gone up. Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts. This creates a seamless flow between the different channels. Today, we’ve come up with a few tips when it comes to integrating your social media into effective marketing.
1. Establish your goals.
The first step is establishing your goals for social media marketing. How do these goals compare to others within your marketing strategy? If your objective is to gain more clients, make more partnerships or open up to more networking, then your goals may be to present yourself or your business as an expert. Or, perhaps your goal is to showcase your products or services. Whatever it is, identify your main objectives first.
Who is your target audience? Are they potential employers, possible employees or future customers? Once you know who your target audience is and what goals you have in reaching out to them, you’re just a few steps away from developing a social media plan to integrate perfectly into effective marketing.
2. Identify your media.
The next step is identifying the media you want to use for your social media plan. If you or your organization doesn’t have a social media presence yet, it’s probably better to start off with one or two platforms, rather than trying to manage all at once. On the other side of that, if you already have a medium to strong presence, it might be better to branch out to a new platform and expand your network. When choosing your platforms, think of your target audience again. Where are they most likely to be? Be there.
Once you’ve created the accounts on various platforms, choose which tools can help you in building up your social media strategy. Outsourcing social media is always a useful option in getting-third party eyes on your content and helping you to build a better plan. Or, keeping your social media plan in-house could be useful in using online tools and having more immediate management. Whatever tools you choose, be sure that it works well with your content.
3. Create your content plan.
The last step is creating a content plan for your social media platforms to integrate seamlessly into the rest of your marketing strategy. Depending on the network you use, various forms of content will have different results. For example, picture posts tend to drive more engagement, but are more difficult to constantly develop. Meanwhile, Twitter posts are often less in-depth because they’re limited to only 140 characters.
Build a timeline for your content plan and generate a regular posting schedule for the various networks. Be sure to maintain your goals and target audience as the focus throughout the content plan. Each individual post should drive traffic to your website, either building up network relationships, bringing in customers or establishing employer-employee connections.
Integrating social media into effective marketing doesn’t have to be difficult, as long as you maintain goals and target audience as the primary focus. Try out some of these tips to utilize the power of integrated social media marketing and promote yourself or grow your business.
Graphics Output provides advanced industrial and commercial graphics alongside supply chain solutions for the manufacturing, construction, transportation, agriculture, petroleum, electronics, health care, and marine industries. Our specialties include engineering of durable grade product markings and overlays, graphic applications for harsh environments, and fulfillment of production assembly needs as a Tier One supplier. Being a “Tier One” supplier, OEM customers can be sure our products will deliver a high level of satisfaction, along with an appreciation for the overall value received for the price of the product.
With our production capabilities and experience we can eliminate your supply chain risks. Our advanced support programs and project management systems allow for total in-house engineering that includes concept, design, and functioning prototypes. Our full-time sales staff can partner with you from start to finish, working with you to meet both deadlines and budget. And Graphics Output has a low operational cost profile, which gives us the luxury of maintaining an agile manufacturing capability. This translates into true flexibility, and VALUE for you.
Our strength is service to our customers, from responsive, quick turn-around to solution-oriented technical expertise with a proven track record. Our staff understands industrial grade decals and overlays, and the materials needed to produce them. WE. GET. GRAPHICS. Talk to our experienced sales staff and see what Graphics Output can do for your next project, and let us put our experience to work for you!
Graphics Output - Innovative solutions to bring your creativity to life!